Dr. Morepen

Rebranded Dr. Morepen from a legacy FMHG name into a holistic health & wellness brand resonating with millennials and digital-first consumers.

Client

Dr. Morepen

Services Offered

Brand Strategy, Content Marketing, Performance Marketing, Influencer Marketing, eCommerce Development, Social Media Marketing, Always-On Campaigns

Live Site

Overview

The Challenge

Dr. Morepen faced declining relevance against heritage brands (Dabur, Himalaya) and new-age disruptors (Mamaearth, Healthkart).

Our Intevention

Launched #HustleWithHealth positioning for millennials balancing ambition with wellness.
Created always-on content engine with product explainers, expert tips, and influencer reels.
Executed performance campaigns across social, search, and marketplaces
Revamped e-commerce website into a scalable D2C platform with 300+ SKUs.

Impact/ROI

Grew Facebook community by 300%.

Tripled Instagram engagement with 14K+ followers

Boosted sales on Amazon and Flipkart with inbound traffic.