Healthium Medtech
Repositioned Healthium as a global precision MedTech leader, moving beyond its Sutures India legacy to build surgeon trust and international credibility.
Client
Healthium
Services Offered
Brand Positioning, Corporate Branding, Digital Strategy, Video Content, Thought Leadership, Employer Branding, Performance Marketing, Website Development
Live Site
https://healthiummedtech.com/
Overview
Healthium Medtech
The Challenge
Healthium needed to shift perception from a legacy Indian player to a credible global MedTech innovator, competing with established MNC brands.
Our Intevention
- Launched #EachLifeMatters narrative, linking purpose with innovation.
- Created surgeon-centric digital campaigns and explainer content.
- Developed a corporate website in 3 days, serving multiple stakeholders.
- Produced brand film to highlight purpose, global reach, and innovation.
Impact/ROI
01
Improved recall among top surgeons and hospitals.
02
Elevated Healthium into MNC consideration set.
03
Strengthened credibility across stakeholders including investors and regulators.
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