Kenstar
Enhanced Kenstar’s digital presence with hyperlocal media strategy—boosting awareness and driving traffic to online and offline sales channels.
Client
Kenstar
Services Offered
Media Planning & Buying, Programmatic Advertising, Vernacular Marketing, Social Media Advertising, Search Marketing, eCommerce Optimization, Brand Awareness
Live Site
https://kenstar.in
Overview
Kenstar
The Challenge
Kenstar, a 24-year-old brand, needed to expand salience beyond coolers and drive sales for its wider portfolio via digital-first campaigns.
Our Intevention
- Implemented programmatic and vernacular OTT campaigns for tier 2 visibility.
- Ran performance campaigns across Facebook, Instagram, and Google Search.
- Activated seasonal and topical content pillars with social advocacy.
- Managed Amazon campaigns to close the sales loop.
Impact/ROI
01
Doubled Facebook community (1.2L → 2.5L).
02
Grew Instagram following nearly 5X (4k → 19.3k).
03
Improved sales conversion through integrated campaigns.
.png)
