N-SHIELD
Launched Nippon N-SHIELD, a premium PPF brand, in a fragmented Indian market—positioning it as the first credible alternative to low-trust local players and high-end imports.
Client
Nippon
Services Offered
Brand Strategy, Brand Identity, Awareness Campaigns, Performance Marketing, Video Content, Distributor Marketing
Live Site
https://nippon-nshield.com/
Overview
N-SHIELD
The Challenge
While awareness of Paint Protection Film (PPF) was growing among premium car owners, the market was fragmented and credibility-starved. Nippon Paint sought to create N-SHIELD as the benchmark of trust and performance in India.
Our Intevention
• Defined positioning around **'Forever Young'**, linking Japanese tech with timeless car protection.
• Built a digital-first identity: website hub for education, credibility, and distributor onboarding.
• Designed targeted performance campaigns to acquire distributors and seed consumer awareness.
• Activated social media with expert-led PPF content, reinforcing Nippon Paint’s authority
Impact/ROI
01
Rapid distributor sign-ups in priority markets.
02
Early traction across social channels created buzz in automotive networks.
03
Established N-SHIELD as the first credible PPF brand from a paint major in India.
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