e-Galleria Mall
Rebranded e-Galleria as India’s first technology destination mall, differentiating it in Hyderabad’s competitive retail landscape.
Client
e-Galleria Mall
Services Offered
Brand Positioning, Brand Identity, Experiential Marketing, Retail Marketing, Digital Campaigns, OOH Advertising, Community Engagement
Overview
e-Galleria Mall
The Challenge
Hyderabad’s Hi-Tec City had several high-performing malls; e-Galleria needed a disruptive positioning to attract tenants and footfalls.
Our Intevention
- Defined futuristic brand identity anchored in tech and lifestyle.
- Designed experiential activations—interactive art, digital installations.
- Executed integrated campaigns across digital, OOH, and ground activations.
- Partnered with leasing teams to attract tech, F&B, and lifestyle tenants.
Impact/ROI
01
Created unique differentiation as India’s first tech destination mall.
02
Sparked fresh leasing interest across categories.
03
Increased consumer curiosity and mall footfalls.
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