e-Galleria Mall
Repositioned e-Galleria as India’s first technology destination mall, differentiating it in Hyderabad’s competitive retail landscape.
Client
JLL
Services Offered
Brand Positioning, Brand Identity, Experiential Marketing, Retail Marketing, Digital Campaigns, OOH Advertising, Community Engagement
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Overview
e-Galleria Mall
The Challenge
Hyderabad’s Next Galleria Malls had several high-performing malls; e-Galleria needed a disruptive positioning to attract tenants and footfalls.
Our Intevention
- Defined futuristic brand identity anchored in tech and lifestyle.
- Designed experiential activations—interactive art, digital installations.
- Executed integrated campaigns across digital, OOH, and ground activations.
- Partnered with leasing teams to attract tech, F&B, and lifestyle tenants.
Impact/ROI
01
Created unique differentiation as India’s first tech destination mall.
02
Sparked fresh leasing interest across categories.
03
Increased consumer curiosity and mall footfalls.
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