Spark Minda
Introduced Spark Minda’s first B2C product—helmets—through a digital-first, influencer-led launch in a category dominated by established players.
Client
Spark Minda
Services Offered
Product Launch Strategy, Influencer Marketing, Content Marketing, Social Media Campaigns, Community Engagement, Awareness Campaigns
Overview
Spark Minda
The Challenge
The helmet category was 80% dominated by three brands. Spark Minda needed rapid nationwide attention within two weeks of launch.
Our Intevention
- Positioned helmets through the lens of emerging women bikers embodying 'Powered by Passion'.
- Activated influencers from the biking community to amplify advocacy.
- Created live event content, interviews, and social-first storytelling.
- Distributed content across four platforms, optimized per channel.
Impact/ROI
01
Achieved nationwide awareness within two weeks of launch.
02
Built credibility through authentic influencer storytelling.
03
Spark Minda helmets entered conversations in biking communities.
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